Article 6: Sport and Mass Media

In our October 23^rd and October 28^th classes we discussed the effects on the sport industry and the mass media. As we stated in our notes, sport and the media are closely related on one another. They are two of the most successful businesses in the United States that bring in about $1 trillion and $350 Billion respectively. In an article I found on Sports Business Journal that discuss these two industries and how it will generate revenue for teams. In today’s age, you see teams such as the University of Texas Longhorns create a channel that is 100% dedicated to the Texas Longhorns athletics called the Longhorn Network. In our class lecture, we learned that the sport popularity is of a result of the media coverage that is shown. Many of the media today is through social media which is a group of internet applications that allow the creation and exchange of user generated content. It allows news to reach more accessible fans more quickly. In our notes, it says that social media is used by 96% of the Sport Business for marking which is also called mobile marketing. In other words, social media is just another avenue to get the word out in front of a large number of people at one time. The newer channels such as Fox Sports 1 and CBS Sports Network allows for viewership to rise as it acquires the television rights to the particular sporting event. While television companies show sporting events on there network, there goal is to also help promote other shows that are on after the sporting event is over. It tries to promote not only the sporting event but other shows for viewership as well.
Chart Below Displaying Media Rights

MEDIA RIGHTS: WHAT’S AVAILABLE NEXT?
PROPERTY	NETWORK(S)	FINAL SEASON
The Masters	CBS, ESPN	Year-to-year
NFL Thursday Night Football	CBS	2014
EPL	NBC	2015
Preakness/Belmont	NBC	2015
Conference USA football championship	ESPN	2015
Formula One	NBC	2016
Big Ten football championship	Fox	2016
Conference USA	CBS Sports Network, Fox	2016
Big Ten	CBS, ESPN	2017
British Open	ESPN	2017
UEFA	Fox	2017-18
American Athletic Conference	CBS, ESPN	2019
UFC	Fox	2019
PGA of America	Turner	2019

Chart Below Displaying Media Rights by Years

MEDIA RIGHTS DEALS LOCKED IN FOR YEARS
PROPERTY	NETWORK(S)	TERMS	FINAL SEASON
Mountain West Conference*	CBS Sports Network, ESPN	$116 million/7 years**	2019-20
NHL	NBC	$2 billion/10 years	2020-21
PGA Tour	CBS, NBC	N/A/9 years	2020-21
NFL	ESPN	$15.2 billion/8 years	2021
MLB	ESPN	$5.6 billion/8 years	2021
MLB	Fox	$4.2 billion/8 years	2021
MLB	Turner	$2.6 billion/8 years	2021
Australian Open	ESPN	N/A/10 years	2021
NFL	DirecTV	$12 billion/8 years	2022
NFL	Fox	$9.9 billion/9 years	2022
NFL	CBS	$9 billion/9 years	2022
NFL	NBC	$8.55 billion/9 years	2022
Pac-12**	ESPN/ABC, Fox/FSN/FX	$3 billion/12 years**	2022-23
MLS**	ESPN, Fox	$600 million/8 years***	2022
FIFA World Cup***	Fox	$450 million-$500 million/8 years	2022
FIFA World Cup***	Telemundo	$600 million/8 years	2022
MLS	Univision	$120 million/8 years	2022
WNBA	ESPN	$72 million/6 years	2022
Wimbledon	ESPN	$480 million/12 years	2023
NASCAR***	NBC	$4.4 billion/10 years	2024
NASCAR***	Fox	$3.8 billion/10 years	2024
NCAA Men’s Div. I basketball tourn.	CBS, Turner	$10.8 billion/14 years**	2024
SEC	CBS	$825 million/15 years	2023-24
French Open	NBC	N/A/12 years	2024
NBA***	ESPN	$12.6 billion/9 years	2024-25
NBA***	Turner	$10.8 billion/9 years	2024-25
College Football Playoff^	ESPN	$7.3 billion/12 years	2025
Big 12	Fox/FSN/FX	$1.2 billion/13 years	2024-25
Big 12	ESPN/ABC	$1.3 billion/13 years	2024-25
U.S. Open (Tennis)	ESPN	$825 million/11 years	2025
Big East Conference	Fox	$500 million/12 years	2024-25
Notre Dame	NBC	N/A/10 years	2025
U.S. Open (Golf)***	Fox	$1.12 billion/12 years	2026
ACC	ESPN	$4.2 billion/15 years	2026-27
Big Ten Conference	Big Ten Network	$2.8 billion/25 years	2031-32
Olympics (U.S. rights)	NBC	$7.65 billion/12 years	2032
SEC	ESPN/ABC	$6 billion/20 years	2033-34