Wednesday, November 26, 2014

Article 7: Gender and Sport

On November 13th and November 18th we discussed Gender in the Sport Industry. In an article I found on BBC Sport on the topic it discusses that there needs to be a gender balance throughout sport. In article the UK Minster for sport, Helen Grant said that after a recent BBC Sport study that men receive 30% more prize money than women.  According to the study completed, a total of 56 global sports were researched.  In the 56 global sports that were researched only 35 sports pay prize money. In the 35 sports that pay prize money only 25 sports pay equally and 10 sports pay different amounts based on gender. To compare, in 1972, Title IX was founded. It states that “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education…”. It was put in into place to allow girls and women the right to participate in sports that were exclusively towards boys and men. The global women’s right movement in the 1960’s allowed for girls and women to participate in sports around the world. As stated in the article many foreign athletes come to the United States because they can earn more revenue than if they stayed in their home country. It has allowed the sports to expand have a global impact around the world. Chief Executive of the Ladies European Tour, Ivan Peter Khodabkhsh has said they he makes great effort for equivalency in prize money. He said that achieving equivalency in prize money for each gender would require effort from the governing bodies, corporations and media.
                                                                 UK Minster for Sport



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